The mammoth’s lament: UC research shows how cosmic impact sparked devastating climate change

May 21, 2013 – 6:35 am

[ Back to EurekAlert! ] Public release date: 20-May-2013
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Contact: Tom Robinette
tom.robinette@uc.edu
513-556-1825
University of Cincinnati

Herds of wooly mammoths once shook the earth beneath their feet, sending humans scurrying across the landscape of prehistoric Ohio. But then something much larger shook the Earth itself, and at that point these mega mammals’ days were numbered.

Something global-scale combustion caused by a comet scraping our planet’s atmosphere or a meteorite slamming into its surface scorched the air, melted bedrock and altered the course of Earth’s history. Exactly what it was is unclear, but this event jump-started what Kenneth Tankersley, an assistant professor of anthropology and geology at the University of Cincinnati, calls the last gasp of the last ice age.

“Imagine living in a time when you look outside and there are elephants walking around in Cincinnati,” Tankersley says. “But by the time you’re at the end of your years, there are no more elephants. It happens within your lifetime.”

Tankersley explains what he and a team of international researchers found may have caused this catastrophic event in Earth’s history in their research, “Evidence for Deposition of 10 Million Tonnes of Impact Spherules Across Four Continents 12,800 Years Ago,” which was published in the Proceedings of the National Academy of Sciences. The prestigious journal was established in 1914 and publishes innovative research reports from a broad range of scientific disciplines. Tankersley’s research also was included in the History Channel series “The Universe: When Space Changed History” and will be featured in an upcoming film for The Weather Channel.

This research might indicate that it wasn’t the cosmic collision that extinguished the mammoths and other species, Tankersley says, but the drastic change to their environment.

“The climate changed rapidly and profoundly. And coinciding with this very rapid global climate change was mass extinctions.”

PUTTING A FINGER ON THE END OF THE ICE AGE

Tankersley is an archaeological geologist. He uses geological techniques, in the field and laboratory, to solve archaeological questions. He’s found a treasure trove of answers to some of those questions in Sheriden Cave in Wyandot County, Ohio. It’s in that spot, 100 feet below the surface, where Tankersley has been studying geological layers that date to the Younger Dryas time period, about 13,000 years ago.

About 12,000 years before the Younger Dryas, the Earth was at the Last Glacial Maximum the peak of the Ice Age. Millennia passed, and the climate began to warm. Then something happened that caused temperatures to suddenly reverse course, bringing about a century’s worth of near-glacial climate that marked the start of the geologically brief Younger Dryas.

There are only about 20 archaeological sites in the world that date to this time period and only 12 in the United States including Sheriden Cave.

“There aren’t many places on the planet where you can actually put your finger on the end of the last ice age, and Sheriden Cave is one of those rare places where you can do that,” Tankersley says.

ROCK-SOLID EVIDENCE OF COSMIC CALAMITY

In studying this layer, Tankersley found ample evidence to support the theory that something came close enough to Earth to melt rock and produce other interesting geological phenomena. Foremost among the findings were carbon spherules. These tiny bits of carbon are formed when substances are burned at very high temperatures. The spherules exhibit characteristics that indicate their origin, whether that’s from burning coal, lightning strikes, forest fires or something more extreme. Tankersley says the ones in his study could only have been formed from the combustion of rock.

The spherules also were found at 17 other sites across four continents an estimated 10 million metric tons’ worth further supporting the idea that whatever changed Earth did so on a massive scale. It’s unlikely that a wildfire or thunderstorm would leave a geological calling card that immense covering about 50 million square kilometers.

“We know something came close enough to Earth and it was hot enough that it melted rock that’s what these carbon spherules are. In order to create this type of evidence that we see around the world, it was big,” Tankersley says, contrasting the effects of an event so massive with the 1883 volcanic explosion on Krakatoa in Indonesia. “When Krakatoa blew its stack, Cincinnati had no summer. Imagine winter all year-round. That’s just one little volcano blowing its top.”

Other important findings include:

  • Micrometeorites: smaller pieces of meteorites or particles of cosmic dust that have made contact with the Earth’s surface.
  • Nanodiamonds: microscopic diamonds formed when a carbon source is subjected to an extreme impact, often found in meteorite craters.
  • Lonsdaleite: a rare type of diamond, also called a hexagonal diamond, only found in non-terrestrial areas such as meteorite craters.

THREE CHOICES AT THE CROSSROADS OF OBLIVION

Tankersley says while the cosmic strike had an immediate and deadly effect, the long-term side effects were far more devastating similar to Krakatoa’s aftermath but many times worse making it unique in modern human history.

In the cataclysm’s wake, toxic gas poisoned the air and clouded the sky, causing temperatures to plummet. The roiling climate challenged the existence of plant and animal populations, and it produced what Tankersley has classified as “winners” and “losers” of the Younger Dryas. He says inhabitants of this time period had three choices: relocate to another environment where they could make a similar living; downsize or adjust their way of living to fit the current surroundings; or swiftly go extinct. “Winners” chose one of the first two options while “losers,” such as the wooly mammoth, took the last.

“Whatever this was, it did not cause the extinctions,” Tankersley says. “Rather, this likely caused climate change. And climate change forced this scenario: You can move, downsize or you can go extinct.”

Humans at the time were just as resourceful and intelligent as we are today. If you transported a teenager from 13,000 years ago into the 21st century and gave her jeans, a T-shirt and a Facebook account, she’d blend right in on any college campus. Back in the Younger Dryas, with mammoth off the dinner table, humans were forced to adapt which they did to great success.

WEATHER REPORT: CLOUDY WITH A CHANCE OF EXTINCTION

That lesson in survivability is one that Tankersley applies to humankind today.

“Whether we want to admit it or not, we’re living right now in a period of very rapid and profound global climate change. We’re also living in a time of mass extinction,” Tankersley says. “So I would argue that a lot of the lessons for surviving climate change are actually in the past.”

He says it’s important to consider a sustainable livelihood. Humans of the Younger Dryas were hunter-gatherers. When catastrophe struck, these humans found news ways and new places to hunt game and gather wild plants. Evidence found in Sheriden Cave shows that most of the plants and animals living there also endured. Of the 70 species known to have lived there before the Younger Dryas, 68 were found there afterward. The two that didn’t make it were the giant beaver and the flat-headed peccary, a sharp-toothed pig the size of a black bear.

Tankersley also cautions that the possibility of another massive cosmic event should not be ignored. Like earthquakes, tsunamis and volcanoes, these types of natural disasters do happen, and as history has shown, it can be to devastating effect.

“One additional catastrophic change that we often fail to think about and it’s beyond our control is something from outer space,” Tankersley says. “It’s a reminder of how fragile we are. Imagine an explosion that happened today that went across four continents. The human species would go on. But it would be different. It would be a game changer.”

BREAKING BARRIERS AND WORKING TOGETHER TOWARD REAL CHANGE

Tankersley is a member of UC’s Quaternary and Anthropocene Research Group (QARG), an interdisciplinary conglomeration of researchers dedicated to undergraduate, graduate and professional education, experience-based learning and research in Quaternary science and study of the Anthropocene. He’s proud to be working with his students on projects that, when he was in their shoes, were considered science fiction.

Collaborative efforts such as QARG help break down long-held barriers between disciplines and further position UC as one of the nation’s top public research universities.

“What’s exciting about UC and why our university is producing so much, is we have scientists who are working together and it’s this area of overlap that is so interesting,” Tankersley says. “There’s a real synergy about innovative, transformative, transdisciplinary science and education here. These are the things that really make people take notice. It causes real change in our world.”

###

Additional contributors to Tankersley’s research paper were James H. Wittke and Ted E. Bunch, Northern Arizona University; James C. Weaver, Harvard University; Douglas J. Kennett, Pennsylvania State University; Andrew M.T. Moore, Rochester Institute of Technology; Gordon C. Hillman, University College London; Albert C. Goodyear, University of South Carolina, Columbia; Christopher R. Moore, University of South Carolina, New Ellenton; Randolph I. Daniel Jr., East Carolina University; Jack H. Ray and Neal Lopinot, Missouri State University; David Ferraro, Viejo California Associated; Isabel Israde-Alcntara, Universidad Michoacana de San Niclas de Hidalgo; James L. Bischoff, U.S. Geological Survey; Paul S. DeCarli, SRI International; Robert E. Hermes, Los Alamos National Laboratory; Han Kloosterman, Exploration Geologist; Zsolt Revay, Technische Universitt Mnchen; George A. Howard, Restoration Systems; David R. Kimbel, Kimstar Research; Gunther Kletetschka and Ladislav Nabelek, Czech Academy of Science of the Czech Republic; Carl Lipo and Sachiko Sakai, California State University; Allen West, GeoScience Consulting; James P. Kennett, University of California, Santa Barbara; and Richard B. Firestone, Lawrence Berkeley National Laboratory.

Funding for this study was partially provided by the Court Family Foundation, UC’s Charles Phelps Taft Research Center, the University of Cincinnati Research Council, the U.S. Department of Energy and the U.S. National Science Foundation.



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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


[ Back to EurekAlert! ] Public release date: 20-May-2013
[ | E-mail | Share Share ]

Contact: Tom Robinette
tom.robinette@uc.edu
513-556-1825
University of Cincinnati

Herds of wooly mammoths once shook the earth beneath their feet, sending humans scurrying across the landscape of prehistoric Ohio. But then something much larger shook the Earth itself, and at that point these mega mammals’ days were numbered.

Something global-scale combustion caused by a comet scraping our planet’s atmosphere or a meteorite slamming into its surface scorched the air, melted bedrock and altered the course of Earth’s history. Exactly what it was is unclear, but this event jump-started what Kenneth Tankersley, an assistant professor of anthropology and geology at the University of Cincinnati, calls the last gasp of the last ice age.

“Imagine living in a time when you look outside and there are elephants walking around in Cincinnati,” Tankersley says. “But by the time you’re at the end of your years, there are no more elephants. It happens within your lifetime.”

Tankersley explains what he and a team of international researchers found may have caused this catastrophic event in Earth’s history in their research, “Evidence for Deposition of 10 Million Tonnes of Impact Spherules Across Four Continents 12,800 Years Ago,” which was published in the Proceedings of the National Academy of Sciences. The prestigious journal was established in 1914 and publishes innovative research reports from a broad range of scientific disciplines. Tankersley’s research also was included in the History Channel series “The Universe: When Space Changed History” and will be featured in an upcoming film for The Weather Channel.

This research might indicate that it wasn’t the cosmic collision that extinguished the mammoths and other species, Tankersley says, but the drastic change to their environment.

“The climate changed rapidly and profoundly. And coinciding with this very rapid global climate change was mass extinctions.”

PUTTING A FINGER ON THE END OF THE ICE AGE

Tankersley is an archaeological geologist. He uses geological techniques, in the field and laboratory, to solve archaeological questions. He’s found a treasure trove of answers to some of those questions in Sheriden Cave in Wyandot County, Ohio. It’s in that spot, 100 feet below the surface, where Tankersley has been studying geological layers that date to the Younger Dryas time period, about 13,000 years ago.

About 12,000 years before the Younger Dryas, the Earth was at the Last Glacial Maximum the peak of the Ice Age. Millennia passed, and the climate began to warm. Then something happened that caused temperatures to suddenly reverse course, bringing about a century’s worth of near-glacial climate that marked the start of the geologically brief Younger Dryas.

There are only about 20 archaeological sites in the world that date to this time period and only 12 in the United States including Sheriden Cave.

“There aren’t many places on the planet where you can actually put your finger on the end of the last ice age, and Sheriden Cave is one of those rare places where you can do that,” Tankersley says.

ROCK-SOLID EVIDENCE OF COSMIC CALAMITY

In studying this layer, Tankersley found ample evidence to support the theory that something came close enough to Earth to melt rock and produce other interesting geological phenomena. Foremost among the findings were carbon spherules. These tiny bits of carbon are formed when substances are burned at very high temperatures. The spherules exhibit characteristics that indicate their origin, whether that’s from burning coal, lightning strikes, forest fires or something more extreme. Tankersley says the ones in his study could only have been formed from the combustion of rock.

The spherules also were found at 17 other sites across four continents an estimated 10 million metric tons’ worth further supporting the idea that whatever changed Earth did so on a massive scale. It’s unlikely that a wildfire or thunderstorm would leave a geological calling card that immense covering about 50 million square kilometers.

“We know something came close enough to Earth and it was hot enough that it melted rock that’s what these carbon spherules are. In order to create this type of evidence that we see around the world, it was big,” Tankersley says, contrasting the effects of an event so massive with the 1883 volcanic explosion on Krakatoa in Indonesia. “When Krakatoa blew its stack, Cincinnati had no summer. Imagine winter all year-round. That’s just one little volcano blowing its top.”

Other important findings include:

  • Micrometeorites: smaller pieces of meteorites or particles of cosmic dust that have made contact with the Earth’s surface.
  • Nanodiamonds: microscopic diamonds formed when a carbon source is subjected to an extreme impact, often found in meteorite craters.
  • Lonsdaleite: a rare type of diamond, also called a hexagonal diamond, only found in non-terrestrial areas such as meteorite craters.

THREE CHOICES AT THE CROSSROADS OF OBLIVION

Tankersley says while the cosmic strike had an immediate and deadly effect, the long-term side effects were far more devastating similar to Krakatoa’s aftermath but many times worse making it unique in modern human history.

In the cataclysm’s wake, toxic gas poisoned the air and clouded the sky, causing temperatures to plummet. The roiling climate challenged the existence of plant and animal populations, and it produced what Tankersley has classified as “winners” and “losers” of the Younger Dryas. He says inhabitants of this time period had three choices: relocate to another environment where they could make a similar living; downsize or adjust their way of living to fit the current surroundings; or swiftly go extinct. “Winners” chose one of the first two options while “losers,” such as the wooly mammoth, took the last.

“Whatever this was, it did not cause the extinctions,” Tankersley says. “Rather, this likely caused climate change. And climate change forced this scenario: You can move, downsize or you can go extinct.”

Humans at the time were just as resourceful and intelligent as we are today. If you transported a teenager from 13,000 years ago into the 21st century and gave her jeans, a T-shirt and a Facebook account, she’d blend right in on any college campus. Back in the Younger Dryas, with mammoth off the dinner table, humans were forced to adapt which they did to great success.

WEATHER REPORT: CLOUDY WITH A CHANCE OF EXTINCTION

That lesson in survivability is one that Tankersley applies to humankind today.

“Whether we want to admit it or not, we’re living right now in a period of very rapid and profound global climate change. We’re also living in a time of mass extinction,” Tankersley says. “So I would argue that a lot of the lessons for surviving climate change are actually in the past.”

He says it’s important to consider a sustainable livelihood. Humans of the Younger Dryas were hunter-gatherers. When catastrophe struck, these humans found news ways and new places to hunt game and gather wild plants. Evidence found in Sheriden Cave shows that most of the plants and animals living there also endured. Of the 70 species known to have lived there before the Younger Dryas, 68 were found there afterward. The two that didn’t make it were the giant beaver and the flat-headed peccary, a sharp-toothed pig the size of a black bear.

Tankersley also cautions that the possibility of another massive cosmic event should not be ignored. Like earthquakes, tsunamis and volcanoes, these types of natural disasters do happen, and as history has shown, it can be to devastating effect.

“One additional catastrophic change that we often fail to think about and it’s beyond our control is something from outer space,” Tankersley says. “It’s a reminder of how fragile we are. Imagine an explosion that happened today that went across four continents. The human species would go on. But it would be different. It would be a game changer.”

BREAKING BARRIERS AND WORKING TOGETHER TOWARD REAL CHANGE

Tankersley is a member of UC’s Quaternary and Anthropocene Research Group (QARG), an interdisciplinary conglomeration of researchers dedicated to undergraduate, graduate and professional education, experience-based learning and research in Quaternary science and study of the Anthropocene. He’s proud to be working with his students on projects that, when he was in their shoes, were considered science fiction.

Collaborative efforts such as QARG help break down long-held barriers between disciplines and further position UC as one of the nation’s top public research universities.

“What’s exciting about UC and why our university is producing so much, is we have scientists who are working together and it’s this area of overlap that is so interesting,” Tankersley says. “There’s a real synergy about innovative, transformative, transdisciplinary science and education here. These are the things that really make people take notice. It causes real change in our world.”

###

Additional contributors to Tankersley’s research paper were James H. Wittke and Ted E. Bunch, Northern Arizona University; James C. Weaver, Harvard University; Douglas J. Kennett, Pennsylvania State University; Andrew M.T. Moore, Rochester Institute of Technology; Gordon C. Hillman, University College London; Albert C. Goodyear, University of South Carolina, Columbia; Christopher R. Moore, University of South Carolina, New Ellenton; Randolph I. Daniel Jr., East Carolina University; Jack H. Ray and Neal Lopinot, Missouri State University; David Ferraro, Viejo California Associated; Isabel Israde-Alcntara, Universidad Michoacana de San Niclas de Hidalgo; James L. Bischoff, U.S. Geological Survey; Paul S. DeCarli, SRI International; Robert E. Hermes, Los Alamos National Laboratory; Han Kloosterman, Exploration Geologist; Zsolt Revay, Technische Universitt Mnchen; George A. Howard, Restoration Systems; David R. Kimbel, Kimstar Research; Gunther Kletetschka and Ladislav Nabelek, Czech Academy of Science of the Czech Republic; Carl Lipo and Sachiko Sakai, California State University; Allen West, GeoScience Consulting; James P. Kennett, University of California, Santa Barbara; and Richard B. Firestone, Lawrence Berkeley National Laboratory.

Funding for this study was partially provided by the Court Family Foundation, UC’s Charles Phelps Taft Research Center, the University of Cincinnati Research Council, the U.S. Department of Energy and the U.S. National Science Foundation.



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?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2013-05/uoc-tml052013.php

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Official: 2nd person killed by Oklahoma tornado

May 20, 2013 – 6:32 pm

SHAWNEE, Okla. (AP) ? Oklahoma‘s state medical examiner’s office says a second person was killed by a tornado that leveled a central Oklahoma mobile home park.

Office spokeswoman Amy Elliot on Monday identified the two people who are confirmed to have been killed during Sunday’s storms as 79-year-old Glen Irish and 76-year-old Billy Hutchinson. Both men were from Shawnee.

One of several tornadoes that touched down in parts of the nation’s midsection on Sunday leveled the Steelman Estates Mobile Home Park near Shawnee.

It wasn’t immediately clear if both victims lived at the mobile home park.

Source: http://news.yahoo.com/official-2nd-person-killed-oklahoma-tornado-151457087.html

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Winning ticket for huge Powerball jackpot sold in Florida

May 20, 2013 – 2:33 pm

NBC News

The Publix in Zephyrhills, Florida, where the winning ticket was sold.

By Becky Bratu, Staff Writer, NBC News

Do you have the lucky ticket? A winner for the huge Powerball jackpot was sold at a supermarket in Zephyrhills, Fla., a Florida Lottery official confirmed to NBC News early Sunday.

The winning Powerball numbers drawn late Saturday were 10, 13, 14, 22, 52 with Powerball number 11.

Powerball’s website said one winner was sold in Florida, and David Bishop of the Florida Lottery confirmed that it was sold at a Publix supermarket in Zephyrhills, a suburb of Tampa.

The jackpot of the 43-state lottery game surged ahead of the drawing and had been estimated at $600 million — the second-largest pot in U.S. lottery history. Powerball officials later revised that to more than $590 million.

Still, that grand prize, accumulated after two months of drawings, surpassed the previous record Powerball payoff of $587.5 million, set in November 2012. That was split by two winners.

The largest jackpot in U.S. history stands at $656 million, won in the Mega Millions lottery of March 2012. That prize was split between winners in Maryland, Kansas and Illinois.

The store where the winning ticket was sold will receive an $85,000 bonus commission, according to Shelly Gerteisen, a spokeswoman for the Florida Lottery.


Who has the lucky ticket? The winning ticket for the $590 million Powerball jackpot was sold at a supermarket in Zephyrhills, Fla., just south of Tampa. NBC’s Kerry Sanders reports.

The chances of winning the big prize were low ? 1 in 175.2 million ? but it didn’t stop hopeful Americans across the country from purchasing about 80 percent of all possible combinations, according to lottery officials.

In addition to the big prize at stake Saturday, tickets worth $2 million were sold in New York and South Carolina. In California, which joined the Powerball lottery in April and figures winnings by pari-mutuel, two tickets each worth $2.3 million were sold, according to the California State Lottery website.

The estimated cash value of Saturday’s drawing, if it had hit $600 million and the winner chose to be paid in one lump sum, would have been roughly $377 million — before taxes, of course.

Tiffany Satchell told NBCMiami.com that she knows exactly what she’d do if she won.

“Pay off all my bills,” she said. “I really want a Range Rover.”

NBC News’ Hasani Gittens, Justin Kirschner and the Associated Press contributed to this report.

Saturday night, someone who felt lucky may turn out to be the luckiest person in the world as they pick the numbers for the Powerball jackpot, now at $600 million. NBC’s Miguel Almaguer reports.

This story was originally published on

Source: http://feeds.nbcnews.com/c/35002/f/653381/s/2c1c584b/l/0Lusnews0Bnbcnews0N0C0Inews0C20A130C0A50C180C183467530Ewinning0Eticket0Efor0Ehuge0Epowerball0Ejackpot0Esold0Ein0Eflorida0Dlite/story01.htm

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Arduino Robot launches at Maker Faire, we go hands-on (video)

May 20, 2013 – 6:31 am

Arduino Robot launches at Maker Faire, we go handson video

There’s a new kid on the Arduino block, and it’s called the Arduino Robot. Launched yesterday at Maker Faire Bay Area, it’s the company’s first product that extends beyond single microcontroller boards. The Roomba-like design, which we first saw in November 2011, is the result of a collaboration with Complubot. It consists of two circular boards, each equipped with Atmel‘s ubiquitous ATmega32u4 and connected via ribbon cable.

The bottom board is home to four AA batteries (NiMH), a pair of motors and wheels, a power connector and switch plus some infrared sensors. By default it’s programmed to drive the motors and manage power. The top board features a color LCD, a microSD card slot, an EEPROM, a speaker, a compass, a knob plus some buttons and LEDs. It’s programmed to control the display and handle I/O. Everything fits inside a space that’s about 10cm high and 19cm in diameter.

Pre-soldered connectors and prototyping areas on each board make it easier to customize the robot platform with additional sensors and electronics. It even comes with eleven step-by-step projects and a helpful GUI right out of the box. The Arduino Robot is now on sale at the Maker Faire for $275 and will be available online in July. Take a look at our gallery below and watch our video interview with Arduino founder Massimo Banzi after the break.

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Michael Port on Social Media for Business Networking [INTERVIEW]

May 19, 2013 – 2:34 pm

miacheal-portMichael Port is a professional speaker, entrepreneur and best selling author of one of my favorite business books, Book Yourself Solid. He is also preparing to present at an upcoming CreativeLIVE session about the essentials of the book?s method. If you?re not familiar with CreativeLIVE I highly suggest you check out Michael?s session and check it out. They are?an online education platform dedicated to providing free interactive business and photography courses and they?ve had some amazing instructors. Michael Port is no short of a perfect fit.

I caught up with Michael this week to discuss his thoughts on using social media for business networking:

Amy: What is your short definition of marketing?

Michael: To me marketing isn?t about communication it?s about relevancy. Anyone can communicate but if what you?re sharing isn?t relevant to the people you want to serve, they won?t pay attention. In fact, I?d like to take the word ?marketing? out of the dictionary and replace it with the word ?relevance?.

Amy: The Book Yourself Solid System isn?t all about networking, but it does play a big part. What?s the best strategy for building a quality network online? How do you use it without abusing it?

Michael: Lots of people will spend hours upon hours on LinkedIn and Twitter looking to befriend industry leaders. That?s great, but it?s not a great use of your time. The key to any network, whether you build the majority of it online or not, is its quality. Ask yourself: Who is essential to the success of my business? Then build from there.

What most entrepreneurs forget is that it?s important to avoid overextending yourself. Business relationships, like any other type of relationship, are built on communication and collaboration. If you don?t have time to help others, then they won?t be willing to help, leaving that relationship void. The best way to use social in this respect is to show others that you care. Comment on their published articles, respond to questions on Twitter and FB, be active in LinkedIn groups related to your industry and just be visible. If you interact with communities instead of simply broadcasting information about yourself, you will make the friends you need to online.

Amy: You deal with small businesses and entrepreneurs. How much time a day do you spend engaging with your community online? What do you think is too much or too little?

Michael: It really varies day to day for me. What you shouldn?t do is spend hours on the web everyday. Small business owners are forced to wear many hats. They don?t have time to interact all day. If you are smart about a content marketing strategy as well as social engagement, as little as 10 minutes a day will work just fine. If you are writing a lot of blog posts, or in your case, Amy, creating video blog posts, then more time is required.

Amy: In your book, you talk about the Red Velvet Rope Policy which is one of my favorite takeaways. Can you explain a little bit about what that is and why it?s important to stick with it?

Michael: The Red Velvet Rope Policy is all about seeking out the right clients. This can sound odd to some ? I mean why wouldn?t you just take them all?! Well, because there is such thing as a ?dud? client. When I started my business I would work with anyone, but then I started thinking ?how great would it be to only work with clients that are ideal for my business?? This idea became possible when I started to define who I wanted to work with, and began to create an environment that attracted those types of clients and kept them coming back. Anyone can install these principles. If you have a small business and need clients badly, If you can?t only then try to stick to mid-ranged clients and the ?A-listers? and you will be that much happier about your business. Sticking with this model ensures that this feeling will endure. I?ll talk about the Red Velvet Rope Policy in detail during my free creativeLIVE course on Monday.

Amy: Can you find those ?VIP? customers through social media?

Michael: Absolutely. Let?s be very clear, your ideal customer is out there surfing the web. There are millions upon millions out their on tablets, computers and smartphones ? the key is making yourself visible to them.

Amy: What can we expect to take away from your free CreativeLIVE course this Monday?

Michael: I?m really excited for this course. It?s going to be the most action-packed, free live course ever. We are going to cover all the essentials of the Book Yourself Solid method, but some of the highlights will be learning how to find ideal clients that energize and inspire you, how to understand your clients? needs, and how to master the 4-part simple sales formula to book the business almost every time.

Read more about Michael Port on his website.

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About Amy Schmittauer

Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.

Source: http://savvysexysocial.com/2013/05/17/michael-port-on-social-media-for-business-networking-interview/

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GPS solution provides three-minute tsunami alerts

May 19, 2013 – 10:03 am

May 17, 2013 ? Researchers have shown that, by using global positioning systems (GPS) to measure ground deformation caused by a large underwater earthquake, they can provide accurate warning of the resulting tsunami in just a few minutes after the earthquake onset. For the devastating Japan 2011 event, the team reveals that the analysis of the GPS data and issue of a detailed tsunami alert would have taken no more than three minutes.

The results are published on 17 May in Natural Hazards and Earth System Sciences, an open access journal of the European Geosciences Union (EGU).

Most tsunamis, including those in offshore Sumatra, Indonesia in 2004 and Japan in 2011, occur following underwater ground motion in subduction zones, locations where a tectonic plate slips under another causing a large earthquake. To a lesser extent, the resulting uplift of the sea floor also affects coastal regions. There, researchers can measure the small ground deformation along the coast with GPS and use this to determine tsunami information.

“High-precision real-time processing and inversion of these data enable reconstruction of the earthquake source, described as slip at the subduction interface. This can be used to calculate the uplift of the sea floor, which in turn is used as initial condition for a tsunami model to predict arrival times and maximum wave heights at the coast,” says lead-author Andreas Hoechner from the German Research Centre for Geosciences (GFZ).

In the new Natural Hazards and Earth System Sciences paper, the researchers use the Japan 2011 tsunami, which hit the country’s northeast coast in less than half an hour and caused significant damage, as a case study. They show that their method could have provided detailed tsunami alert as soon as three minutes after the beginning of the earthquake that generated it.

“Japan has a very dense network of GPS stations, but these were not being used for tsunami early warning as of 2011. Certainly this is going to change soon,” states Hoechner.

The scientists used raw data from the Japanese GPS Earth Observation Network (GEONET) recorded a day before to a day after the 2011 earthquake. To shorten the time needed to provide a tsunami alert, they only used data from 50 GPS stations on the northeast coast of Japan, out of about 1200 GEONET stations available in the country.

At present, tsunami warning is based on seismological methods. However, within the time limit of 5 to 10 minutes, these traditional techniques tend to underestimate the earthquake magnitude of large events. Furthermore, they provide only limited information on the geometry of the tsunami source (see note). Both factors can lead to underprediction of wave heights and tsunami coastal impact. Hoechner and his team say their method does not suffer from the same problems and can provide fast, detailed and accurate tsunami alerts.

The next step is to see how the GPS solution works in practice in Japan or other areas prone to devastating tsunamis. As part of the GFZ-lead German Indonesian Tsunami Early Warning System project, several GPS stations were installed in Indonesia after the 2004 earthquake and tsunami near Sumatra, and are already providing valuable information for the warning system.

“The station density is not yet high enough for an independent tsunami early warning in Indonesia, since it is a requirement for this method that the stations be placed densely close to the area of possible earthquake sources, but more stations are being added,” says Hoechner.

Note

Traditional tsunami early warning methods use hypocentre (the point directly beneath the epicentre where the seismic fault begins to rupture) and magnitude only, meaning the source of the earthquake and tsunami is regarded as a point source. However, especially in the case of subduction earthquakes, it can have a large extension: in Japan in 2011 the connection between the tectonic plates broke on a length of about 400km and the Sumatra event in 2004 had a length of some 1500km. To get a good tsunami prediction, it is important to consider this extension and the spatial slip distribution.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/ivC5m9wJeyc/130517085819.htm

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Is DC Really Misidentifying Special Education Students?

May 19, 2013 – 6:29 am

D.C. schools have a goal of cutting the number of special education students claiming overidentification.

D.C. schools have a goal of cutting the number of special education students claiming overidentification.

by Rachel Baye -

DC Public Schools officials are trying to cut down on the number of students being diagnosed with disabilities and enrolled in special education programs.

The effort is part of the school system and the city?s goal of reducing the number of public school students attending ?nonpublic schools,? relatively pricey private schools and public schools in neighboring Maryland and Virginia school systems paid for by the District.

DCPS enrolls 8,221 special education students, accounting for 18 percent of the schools? population, according to data provided by the school system. Of those, 1,189 attend nonpublic schools.

DCPS would like to cut the number of special education students to roughly 6,800, said Nathaniel Beers, chief of DCPS? Office of Special Education.

The goal stems from a finding by the U.S. Department of Education that the school system tends to overidentify students as special education although they may simply be struggling academically, he said.

A spokesman at the Department of Education said the department has not told DCPS it must reduce the number of students with disabilities.

?Historically, DCPS has not done a spectacular job of providing great general education for students,? Beers said. ?If you get to middle school and are reading at a third- and fourth-grade level and you don?t know what?s going on in the class because you can?t keep up with the content, you act out behaviorally. Then you get identified as a student who has emotional disabilities when the reality is that we didn?t provide the upfront education.?

To meet its goal, DCPS is spending some of its special education dollars on social workers and guidance counselors who work with all students to address problems before they escalate into behaviors commonly mistaken for disabilities.

But Judith Sandalow, executive director of the Children?s Law Center, warned against thinking about special education students in terms of numbers.

?I don?t think it?s about percentages,? she said. ?It?s about carefully identifying students.? Among the existing special education population, the school system hopes to integrate more students into classes with their nonspecial education peers as often as possible. That will help DCPS meet its goal of having 70 percent of students proficient in math and reading by 2017.

Read more at?D.C. schools try to shrink number of special education students.

[Via Washington Examiner]

Source: http://www.engadget.com/2013/05/16/google-glass-apps/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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